There was a time, not that long ago, that I used to go on the web and not pay much attention to the way things were organized on the screen. Or I’d go on my smartphone, buy something and not think much about how many clicks it took to figure out where I needed to go.
That’s all different now. Like other consumers, and like much of the Millennial generation, I’m fanatical about “presentation” whenever I’m using an online source to research, shop, read or just generally browse. To me, the “consumer experience” has to be just right. If a site is confusing, not well laid out or just generally not engaging, I find myself wanting to navigate away.
What we’ve seen in recent years is this same dynamic playing out in the business world: If an application doesn’t look good, and feel good to use, people won’t want to use it. They demand high standards in their consumer apps, and they really want the same level of “consumer-grade” responsiveness in business. Yeah, they may struggle to use an app if they have to, but, subconsciously anyway, they tend to commit themselves more enthusiastically to projects that feel good to work on.
We kept this concept in mind when we built Bonita BPM 7, our newest BPM-based application platform. Rather than just package up a generic portal to plug their processes into, we decided to give developers some leeway to create apps that look like they want them to.
We included a state-of-the-art web-based UI designer that is highly extensible, natively responsive and offers efficient data, allowing developers to create their own custom widgets easily. No more one-size-fits-all restrictions.
Our goal with Bonita BPM 7 was to help developers build engaging end-user applications and adapt those apps in real time as business conditions change. Mission accomplished. The early feedback from customers is overwhelmingly positive. Many have talked about how they’ve been able to create apps that are more fun to use and more productive for the organization. Which is the point of having process improvement tools in the first place.
Bottom line: Whether you’re shopping for a sweatshirt or navigating an HR task, you want to be engaged, supported, comforted. It’s all about the UI.